BEACON Guides

GEO & AI search guides

Everything you need to become visible — and cited — in AI answers. Practical, current guides on getting recommended by ChatGPT, Perplexity, Gemini and Google AI Overviews, plus the schema and crawler setup that gets you quoted.

GuideWhat is GEO (Generative Engine Optimization)?GEO is the practice of getting your brand named, cited and recommended inside AI-generated answers — the way SEO gets you ranked in the classic blue links. As people increasingly ask ChatGPT, Gemini, Perplexity and Google AI Overviews directly, being the brand the model recommends is becoming as important as ranking #1.Read guide →GuideChatGPT SEO: how to get recommended in AI answers.When buyers ask ChatGPT, Perplexity or Google’s AI Overview for a recommendation, you want your brand named. Here’s the practical playbook — the technical foundations and content moves that make AI engines read, trust and recommend you.Read guide →GuideHow to appear in Google AI Overviews.Google’s AI Overview now sits above the classic results and answers many searches outright — citing a handful of sources. If your page isn’t one of them, the ranking underneath barely matters. Here’s how AI Overviews choose sources, and the concrete moves that get you cited.Read guide →GuideSchema markup for SEO and AI search.Structured data — usually JSON-LD — is how you tell Google and AI engines exactly what a page is: a product, an article, an FAQ, an organization. It powers rich results in search and makes your facts cleanly extractable for AI answers. Here’s what to add and why.Read guide →GuideSpeakable schema markup: the passages AI reads aloud.Speakable schema (the SpeakableSpecification type) tells voice assistants and AI engines which parts of a page are the clean, spoken-answer summary. As AI Overviews and assistants increasingly answer out loud, marking your best answer passages makes you the source they quote. Here’s what it is and exactly how to add it.Read guide →Guidellms.txt: what it is and whether you need one.llms.txt is a proposed Markdown file at your site root that gives language models a curated, machine-readable map of your most important content. It’s an emerging convention — not yet a universal standard — so here’s an honest look at what it does, what it doesn’t, and how to write one.Read guide →ComparisonBeacon vs Semrush, Ahrefs & Surfer: which fits the AI-search era?Semrush, Ahrefs and Surfer are excellent at what they were built for. But none was built for the question now deciding visibility: when a buyer asks ChatGPT, Gemini or Google’s AI for a recommendation, does it name you? Here’s an honest comparison — what each tool does best, and where Beacon is different (GEO, measured-not-modeled data, and a free tier).Read guide →GuideThe EU AI Act, explained.The EU AI Act (Regulation (EU) 2024/1689) is the world’s first comprehensive AI law. It entered into force on 1 August 2024 and applies in phases — banning some AI practices outright, putting strict duties on “high-risk” systems, and requiring transparency whenever people interact with AI or see AI-generated content. In 2026 the “Digital Omnibus on AI” shifted several deadlines, so here is the up-to-date picture: what the Act covers, who must comply and by when, the penalties, and what it means for an ordinary website.Read guide →

See where you stand in AI search

Run a free AI Visibility check — no signup — and get the prioritized fixes for your site.

Start free Run a free check